The Preparation and Selection of Budget Methods for Promotion in Kosovo

MSc. Halit Karaxha, MSc. Hidajet Karaxha, Dr.Sc. Arjan Abazi

Abstract


Selecting the adequate method for promotion has a huge importance in increasing business’s performance. Selecting the method of the budget depends from a number of factors. The formulation of budget is known as the most critical period which requires special analysis from marketing’s managers. The expenses for promotion are usually high, and every investment made in the field of promotion directly influences in the business situation. Thus, the selection and adequate formulation of budget methods for promotion influences the growth of profit. The allocated amount for promotion depends from a number of factors, such as: the size of the firm, the sector in which it operates, competition etc. After planning the budget, we have to do the budget allocation to select the promotional form which is considered to be successful by the firms in promoting the products and services and that will help the company to connect with its clients. In this paper, I have elaborated the role and importance of the preparation and selection of budget methods for promotion in the theoretical aspect and the practical one as well.


Keywords


Promotion; Preparation; Budget;

References


Belch, G., Belch, M. (2003)." Advertising and Promotion, An Integrated Marketing Communications Perspective", The McGraw−Hill Companies, Sixth Edition.

Jobber, D., Lancaster, G (2009). Selling and Sales Management: Pearson Education Limited , Prentice Hall, 8th edition.

Khan, M (2006), " Consumer behavior and advertising management", New Age International (P) Limited, New Delhi

Kim. Ch, (2011)" An Exploratory Analysis of Marketing Budget Allocation: Advertising vs. Sales Promotion". Vol.L No.2・3 THE RITSUMEIKAN BUSINESS REVIEW, p. 91-111

Kotler. P & Armstrong. G (2011) " Principles of Marketing" 14th Edition, Pearson Prentice Hall

Shimp. T (2007), " Advertising, Promotion, and Other Aspects of Integrated Marketing Communications ", Thomson Higher Education, 7th Edition


Full Text: PDF

DOI: 10.21113/iir.v7i1.281

Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM

Refbacks

  • There are currently no refbacks.




Copyright (c) 2017 MSc. Halit Karaxha, MSc.Hidajet Karaxha, Arjan Abazi

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
x
Message